Hi, I’m Ellen Twomey. I created UX Simplified to combat the ridiculous amount of bad products out there that do not focus on the end user. I’m a wife, a mother of four and a “returnship” mom. I come from the technical side of things. My undergrad is in comp sci and my work experiences range from development and consulting to technology teaching and advocating. I have a super power that I believe I can solve the horrible UX in so many tech products while simultaneously increasing the amount of women in tech. The answer is moms! That’s what we are here at UX Simplified so if that doesn’t appeal to you, we probably aren’t for you. If, on the other hand, you are up for looking at your product a different way, you like to speak English (not technobabble) when you talk about tech and you believe products were meant to be designed for the end user – then by all means – send us a line!